Proper No. Twelve is a brand of Irish whiskey that has gained significant attention in recent years, particularly due to its association with mixed martial arts superstar Conor McGregor. However, the question remains: is Proper No. Twelve a good whiskey? To answer this, we must delve into the world of whiskey, exploring its origins, production process, taste, and comparisons with other whiskeys in the market.
Introduction to Proper No. Twelve
Proper No. Twelve is an Irish whiskey brand co-founded by Conor McGregor, along with Audie Attar and Peter Nelson, in 2018. The whiskey is produced at the Old Bushmills Distillery in Northern Ireland. The brand name is derived from the Dublin 12 postcode area, where McGregor grew up. The whiskey is made from a blend of single malt and grain whiskey, aged for a minimum of three years in ex-bourbon barrels.
The Production Process
The production process of Proper No. Twelve involves blending single malt and grain whiskey. The single malt whiskey is made from malted barley, fermented and then distilled in pot stills. The grain whiskey, on the other hand, is made from a combination of grains such as corn, wheat, and barley, and is distilled in column stills. The blend is then aged in ex-bourbon barrels, which impart a rich, smooth flavor to the whiskey.
The Importance of Aging
Aging is a critical component of whiskey production, and Proper No. Twelve is no exception. The minimum aging period of three years allows the whiskey to mature and develop a complex flavor profile. The ex-bourbon barrels used for aging contribute a rich, vanilla-like flavor, which complements the smooth, honeyed notes of the whiskey.
Taste and Flavor Profile
The taste and flavor profile of Proper No. Twelve are characterized by smooth, approachable notes of vanilla, honey, and citrus. The whiskey has a rich, golden color and a medium-bodied texture. On the palate, the whiskey is crisp and clean, with a subtle sweetness and a hint of spice. The finish is long and satisfying, with a lingering warmth that leaves the drinker wanting more.
Comparisons with Other Whiskeys
Proper No. Twelve is often compared to other Irish whiskeys, such as Jameson and Tullamore DEW. While these whiskeys share similarities with Proper No. Twelve, they also have distinct differences. Jameson, for example, has a more pronounced grain character, while Tullamore DEW has a richer, more full-bodied flavor profile.
Unique Characteristics
Proper No. Twelve has several unique characteristics that set it apart from other whiskeys. One of the most notable is its smooth, approachable flavor profile, which makes it an excellent choice for those new to whiskey. Additionally, the whiskey’s affordable price point makes it an attractive option for those looking to explore the world of whiskey without breaking the bank.
Marketing and Branding
Proper No. Twelve has been heavily marketed and branded, with a strong focus on its association with Conor McGregor. The brand’s marketing campaign has been highly successful, with the whiskey becoming one of the fastest-selling Irish whiskeys in the US. The brand’s social media presence is also significant, with a large following on platforms such as Instagram and Twitter.
The Impact of Celebrity Endorsement
The association with Conor McGregor has been a significant factor in the success of Proper No. Twelve. McGregor’s massive following and charisma have helped to generate buzz and excitement around the brand. Additionally, McGregor’s involvement in the production process has also contributed to the brand’s success, with the fighter personally overseeing the blending and tasting of the whiskey.
Controversy and Criticism
Despite its success, Proper No. Twelve has not been without controversy. Some critics have accused the brand of being overly reliant on McGregor’s celebrity status, rather than the quality of the whiskey itself. Others have criticized the brand’s marketing campaign, accusing it of being aggressive and over-the-top. However, these criticisms have not seemed to have a significant impact on the brand’s popularity, with Proper No. Twelve remaining one of the most popular and highly sought-after whiskeys on the market.
Conclusion
In conclusion, Proper No. Twelve is a good whiskey that offers a unique and approachable flavor profile. While it may not be the most complex or nuanced whiskey on the market, its smooth, honeyed notes and affordable price point make it an excellent choice for those looking to explore the world of whiskey. Whether you’re a seasoned whiskey drinker or just starting out, Proper No. Twelve is definitely worth trying. With its rich, smooth flavor profile and affordable price point, it’s an excellent addition to any whiskey collection.
| Characteristics | Description |
|---|---|
| Flavor Profile | Smooth, approachable notes of vanilla, honey, and citrus |
| Aging | Minimum of three years in ex-bourbon barrels |
| Price Point | Affordable, with a typical price range of $20-$30 |
In the world of whiskey, Proper No. Twelve is a brand that has made a significant impact in a short amount of time. With its unique flavor profile, affordable price point, and association with Conor McGregor, it’s a brand that’s here to stay. Whether you’re a fan of Irish whiskey or just looking to try something new, Proper No. Twelve is definitely worth considering. So why not give it a try and see what all the fuss is about? With its smooth, approachable flavor profile and affordable price point, you won’t be disappointed.
What is Proper No. Twelve Whiskey?
Proper No. Twelve is an Irish whiskey brand that was launched in 2018 by Conor McGregor, an Irish professional mixed martial artist, and his business partner Audie Attar. The whiskey is produced in partnership with Old Bushmills Distillery in County Antrim, Northern Ireland, and Eire Born Spirits. Proper No. Twelve has gained a significant following due to its unique blend of 80% single malt and 20% single grain whiskey, which is aged for a minimum of three years in ex-bourbon barrels.
The name “Proper No. Twelve” refers to the Crumlin neighborhood in Dublin, Ireland, where McGregor grew up. The “Proper No. Twelve” is a nod to the Dublin 12 postcode, which encompasses the area. McGregor’s involvement with the brand has generated a lot of interest and attention, particularly among his fans and the wider whiskey community. The brand has also been involved in various philanthropic efforts, including donating $5 from every case sold to local first responder organizations.
What makes Proper No. Twelve unique compared to other whiskeys?
Proper No. Twelve is distinct from other whiskeys due to its unique blend of single malt and single grain whiskey. The brand’s master distiller has crafted a blend that combines the smooth, approachable character of single grain whiskey with the richness and complexity of single malt. This blend gives Proper No. Twelve a distinctive flavor profile that is both smooth and full-bodied, with hints of vanilla, oak, and honey. Additionally, the brand’s use of ex-bourbon barrels for aging adds a depth of flavor and character that sets it apart from other Irish whiskeys.
The production process of Proper No. Twelve is also noteworthy. The brand’s partners at Old Bushmills Distillery have a long history of crafting high-quality whiskey, and their expertise is evident in the production of Proper No. Twelve. The brand’s commitment to quality and attention to detail is reflected in the careful selection of grains, the precise control of the distillation process, and the meticulous aging and blending of the whiskey. The result is a whiskey that is both authentic and innovative, with a unique character that is sure to appeal to whiskey enthusiasts and newcomers alike.
How does Proper No. Twelve taste?
Proper No. Twelve has a rich, smooth flavor profile with a hint of sweetness. The whiskey is characterized by a balanced blend of vanilla, oak, and honey notes, with a subtle fruitiness and a hint of spice. The finish is long and satisfying, with a lingering warmth that is both comforting and inviting. The whiskey’s smoothness and approachability make it an excellent choice for those who are new to whiskey, while its complexity and depth of flavor will appeal to more experienced whiskey drinkers.
The flavor profile of Proper No. Twelve is also influenced by the brand’s use of ex-bourbon barrels for aging. The whiskey absorbs the rich, oaky flavors of the barrels, which adds a depth and complexity to the flavor profile. The brand’s master distiller has carefully balanced the flavors to create a whiskey that is both smooth and full-bodied, with a rich, satisfying character that is sure to appeal to a wide range of whiskey enthusiasts. Whether enjoyed neat, on the rocks, or mixed with a favorite cocktail, Proper No. Twelve is a versatile and enjoyable whiskey that is sure to please.
Is Proper No. Twelve a good value for the price?
Proper No. Twelve is generally priced competitively with other mid-range Irish whiskeys, and its quality and flavor profile make it an excellent value for the price. The brand’s unique blend of single malt and single grain whiskey, combined with its careful production process and attention to detail, results in a whiskey that is both authentic and enjoyable. While prices may vary depending on the region and retailer, Proper No. Twelve is generally available for around $30-$40 per bottle, which makes it an excellent choice for those who are looking for a high-quality, affordable whiskey.
The value of Proper No. Twelve is also reflected in its versatility and drinkability. The whiskey is smooth and approachable enough to enjoy neat or on the rocks, yet it also has a rich, complex flavor profile that makes it an excellent choice for mixing cocktails. Whether you’re a seasoned whiskey drinker or just starting to explore the world of whiskey, Proper No. Twelve is an excellent choice that offers a unique flavor profile and excellent value for the price. With its high-quality production process, unique flavor profile, and competitive pricing, Proper No. Twelve is an excellent addition to any whiskey collection.
Can Proper No. Twelve be used in cocktails?
Proper No. Twelve is an excellent choice for mixing cocktails due to its smooth, approachable flavor profile and versatility. The whiskey’s rich, balanced flavors make it an excellent base for a wide range of cocktails, from classic whiskey sours and old fashioneds to more innovative creations. The brand’s master distiller has also developed a range of signature cocktails that showcase the whiskey’s unique flavor profile and character. Whether you’re a professional mixologist or just starting to explore the world of cocktails, Proper No. Twelve is an excellent choice for adding a touch of Irish flair to your favorite drinks.
The smoothness and approachability of Proper No. Twelve make it an excellent choice for cocktails that require a lighter, more subtle whiskey flavor. The whiskey’s hints of vanilla, oak, and honey add a rich, complex flavor profile to cocktails without overpowering the other ingredients. Some popular cocktail recipes that feature Proper No. Twelve include the “Notorious,” which combines the whiskey with lemon juice, simple syrup, and a splash of soda water, and the “Irish Mule,” which mixes the whiskey with ginger beer, lime juice, and a splash of simple syrup. With its unique flavor profile and versatility, Proper No. Twelve is an excellent choice for any cocktail enthusiast.
Is Proper No. Twelve a limited edition whiskey?
Proper No. Twelve is a core range whiskey that is widely available in most markets. The brand has released several special editions and limited releases, including a Sherry Finish and a Bourbon Barrel Finish, but the core range whiskey is a permanent fixture in the brand’s lineup. While some special editions may be limited in availability, the main Proper No. Twelve whiskey is widely available and can be found in most liquor stores and online retailers.
The brand’s commitment to quality and consistency ensures that every bottle of Proper No. Twelve meets the same high standards, regardless of the edition or release. The brand’s master distiller carefully crafts each batch to ensure that the whiskey meets the brand’s exacting standards, and the result is a consistently excellent whiskey that is sure to please. Whether you’re a seasoned whiskey drinker or just starting to explore the world of whiskey, Proper No. Twelve is an excellent choice that offers a unique flavor profile and excellent value for the price. With its wide availability and consistent quality, Proper No. Twelve is an excellent addition to any whiskey collection.
How should Proper No. Twelve be stored and served?
Proper No. Twelve should be stored in a cool, dry place, away from direct sunlight and heat sources. The whiskey should be kept upright to prevent the cork from drying out, and it’s recommended to store the bottle in a cupboard or on a shelf to protect it from light and temperature fluctuations. When serving Proper No. Twelve, it’s recommended to pour the whiskey into a Glencairn glass or a similar whiskey glass to appreciate its color, aroma, and flavor profile.
The temperature at which Proper No. Twelve is served can also affect its flavor profile and character. The brand recommends serving the whiskey at room temperature, around 60-70°F (15-21°C), to appreciate its full range of flavors and aromas. Chilling the whiskey can mute its flavors and character, while serving it too warm can make it taste overpowering and unbalanced. Adding a small amount of water to the whiskey can also help to bring out its flavors and aromas, but it’s recommended to add water sparingly to avoid diluting the whiskey’s character. With proper storage and serving, Proper No. Twelve can be enjoyed at its best, with a rich, smooth flavor profile and a satisfying, lingering finish.